There is this barrel in a field. At the bottom of it is a hole where anything thrown into the barrel can leak out. Everyday, people pass by and throw a bit of what they eat into it. Not much – just a little pinch at a time. Even smaller than a pinch most days.
Organic is hugely popular – but only in theory! Pretty much everyone agrees that an organic product, as a concept, is better for us, is healthier, more natural and is something that they would like to consume.
Finally we’ve started distributing Holo. Supervalu have been good to us and their stores in Cork will (hopefully) be stocked with Holo this week and you’ll find us in good independent retailers too.
It’s been a fascinating road. Our idea for a kombucha drink has been knocking around a long time but like a lot of things, it happens when it’s meant to and not exactly when you want it. This part of our journey started in earnest about six months ago when we signed up to the Food Academy programme in Supervalu, maybe not knowing exactly we were letting ourselves in for.
